Business & marketing strategy
Turn ambitions into a practical direction. Clarify priorities, connect your goals with your audience, and build a plan your team can use.
Strategic thinking. Clear direction.
Let’s make sense of
Business strategy, marketing, and communications—from figuring out the direction to getting the work done.
Let’s talk about your project ↗
Strategy with perspectiveStories with purposeProduction with direction
What I do
Clear thinking.
Work that moves forward.
Communications & engagement
Help people understand what matters and why. Bring a clear message and a considered approach to leadership, stakeholder relationships, and complex issues.
Writing & storytelling
Find the idea at the heart of your story and give it a clear, credible voice. Shape content that reflects your expertise and earns your audience’s attention.
Sponsorship & partnership strategy
Build a compelling case for support. Shape the opportunity, articulate the value, and develop a partnership approach that fits your organization and potential sponsors.
Podcast development & production
Use a podcast when it serves the bigger goal. Develop the concept, shape the editorial direction, and coordinate guests and production to create purposeful conversations.
The person behind Three Seven
Conal
MacMillan.
Understand the context.
Then make the next move count.
Then make the next move count.
I help businesses, organizations, and leaders find a clear direction—and turn it into communications people understand and act on.
With 20 years of experience across journalism, communications, and executive leadership, I connect business goals with marketing, messaging, and content. I can help you sharpen your positioning, build a strategy, or create the materials that bring the plan to life.
My strength is making complex subjects clear, interesting, and useful. I get to the heart of an issue, identify what matters to your audience, and shape a story that keeps the substance intact.
Through Three Seven Communications, I work with executives, entrepreneurs, and professional teams on strategy, communications planning, writing, content, and podcast development. You work directly with me, from the first questions through the finished work.
Working together
Start wherever you are.
You might have a clear brief, a rough idea, or a challenge you haven’t quite put into words. That’s enough to start.
We’ll talk through what you’re trying to achieve, what’s getting in the way, and where I can help. From there, we’ll agree on the work—whether that’s developing a strategy, writing the content, or helping bring a larger project together.
Start a conversation
What are you
working on?
A strategy to shape, a communications challenge to solve, or a story to tell? Tell me where you’re starting.
conal@threeseven.ca ↗